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Kylie McNamara

Kylie McNamara

Kylie McNamara

Director of Brand Strategy, Brand Matters

Kylie is a senior brand strategist who has extensive experience working with clients to create distinctive, relevant brands that drive business growth.

Kylie started her career as a client-side brand marketer, working for large consumer companies including Unilever, Arnott’s and Westpac. Since 2008, she has drawn on her client-side understanding and business skills to work as a consultant, and has led a large number of brand positioning, brand architecture, innovation and insight projects.

Kylie received her Bachelor of Economics and Bachelor of Arts (Asian Studies) from the Australian National University.

At BrandMatters, Kylie leads the strategy and insights team and is responsible for the brand strategy phase of all client projects. She is passionate about building brand strategies that draw on a rich understanding of customers.’

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