Leigh Carmichael is the creative director DarkLab, a creative project subsidiary of the famously irreverent Mona (Museum of Old and New Art) in Hobart, Tasmania. Under Carmichael’s direction, Mona has grown to include a myriad of brands including two festivals, Dark Mofo (winter) and Mofo (summer). Together with Mona’s founder David Walsh, Carmichael has recently established the subsidiary organisation DarkLab, a group dedicated to creative projects outside the normal Mona sphere. One of DarkLab’s main projects, the annual multi-arts festival Dark Mofo, has joined the Mona stable of offerings helping to put Tasmania on the map as one of the most important cultural destinations in the world.
A living example of what’s become known as ‘the Mona Effect’, Leigh Carmichael speaks to audiences about removing the barriers to creativity and the importance of cultural branding. He also provides a unique insight into the world of artistic performance, describing the evolution of the Mona brand along with the Mofo and Dark Mofo festivals.